Design
Joy Race — Brand Identity
Joy Race · Events / Entertainment
Events
Industry
Logo
Brand identity
Delivered
On brief
About the Project
Joy Race is an events company creating memorable, energetic experiences for participants. They needed a brand identity that captured the excitement and movement of their events — something that would look great on banners, race bibs, merchandise, and digital communications.
What We Delivered
- Dynamic logo design with bold, energetic typography reflecting the brand’s spirit
- Visual composition conveying movement, excitement, and the joy of participation
- Colour system chosen for high visibility and energy at live events
- Logo variants for different applications — light and dark backgrounds, print and digital
- Brand mark designed to be memorable and distinctive in a competitive events market
The result is a confident, expressive identity that captures the essence of what Joy Race is all about: moments worth celebrating.
The Result
Screenshot 2 — coming soon
Screenshot 3 — coming soon
Technologies used
Adobe Illustrator Brand Design
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